How Much For a Link?

A month or so ago, one of the sites that I am working on got mentioned in this big fashion magazine. The magazine had wrote an entire article about the client.

I am not going to say which magazine it was, but if they had linked to the client, it would have been an awesome link. There was however no link to the client. The really annoying part is: they had actually placed the client URL in the article, but without linking it through.

I conferred with the client and we came up with a plan to get the hyperlink: this involved us doing our best to get the person who wrote the article on the telephone.

After a couple of days, we did and she said that she may be able to help us out.

To our surprise she sent us the following offering:

  • £833 per month

And there was a 3 month minimum contract, that is £2,499 (about $5k) to hyperlink a URL that is already on a page for 3 months.

Needless to say, we did not take them up on their offer – We just thought that asking nicely would be enough.

Posted in Link Building News By David Eaves a UK search engine optimisation specialist.

6 thoughts on “How Much For a Link?

  1. Wow. This is just plain wrong.

    I really wish you would consider publishing the name of the magazine. It’s sites like this that just make it yuck for the rest of us, and the only way for them to ‘get it’ is if enough people protest about their online behavior/habits; challenge them into being better Web citizens.

    I so feel for you…

  2. Insanity, imagine the cheek of making such an outrageous request!! I can only say I’m sorry that you had to encounter such an unscrupulous example of Internet ethics

  3. Hello SEO Company UK,

    Thank you for the post again.

    “Annie” : I personally feel, Quality link building prices cannot be paid. Every one knows in our SEO Industry, that what does Link Building Really means, But the client do not consider it really good, until unless educated.

    We will need to educate them in order to better understand the worth of each quality link, have/had been obtained by their SEO Partners, or SEO Companies.

    All the best


  4. Even the BBC has started to realise the value of outbound links – though it still leaves a little to be desired in terms of actually placing them in the content itself.
    This kind of attitude really shows a lack of basic understanding of the way the web works and a disregard for the usability of the site.

  5. Yeah, that would have been a great link. I can’t believe the value that was placed on it! Wonder how much traffic it could have pulled if they were going to charge that much money for it?


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