So Called SEO Forgets To Optimise His Own Blog

When I 1st started this blog a couple of people warned me about the duplicate content issues with WordPress; I sort of put it on the backburner because I was busy and then just never got around to doing it. I was checking my rankings the other day for certain phrases related to some of the recent blog posts that I have done and half of them are getting duped out by either the category pages or the archive pages due to them pages having more PageRank. The fact that this blog does not get posted on too often has probably been a factor.

The easiest way to fix this issue would be to add the more tag to my posts so that you would have to click onto a post to see the entire article, but I tried that and I did not like it, I didn’t know where to put the tag and when I tested it, it looked funny.

Here are the two main things that I have done to this blog to try and solve the duplicate content issues without sacrificing functionality:

Replaced the old WordPress archives with a new handmade monthly archive; the new archive simply offers links to the posts that I have done for each month. This means that searchers can find the posts for each month, extra PageRank gets passed passed to the posts because they are not a million miles from the blog homepage and that there should be no archive duplicate content.

Nofollowed all of the links to the category pages; I really wanted to keep the category pages because I think they are useful so I decided that nofollow was the best road to go down, I couldn’t find any plugin for this so I just did it by hand. This should eventually cause the category pages to disappear from the search engines so that they will just be there for my visitors.

Hopefully once the search engines pick up on these things all of my posts will start to rank properly.

There are a few other things that I have done as well, three of them have nothing to do with SEO but may help my traffic:

Validated the homepage; this will almost definitely not have any impact on my rankings but there where about 50 errors and it is better to be safe then sorry. I have still not been able to completely validate the posts but I am sure I will get my head around it eventually.

Nofollowed the links to all of the subscribe buttons and the feed; this may mean I have a bit more PageRank for the posts, it was basically a waste of link juice.

Added a MyBlogLog widget; mainly because it will be nice to see who some of the people are who are visiting my blog. Please feel free to join my community.

Added a subscribe to the feed link to the bottom of every post; I got this idea off Patrick who I consider to be an expert blogger.

Added a button showing how many subscribers I have; people may feel sorry for me and subscribe out of pity.

Posted in SEO News By David Eaves a UK search engine optimisation specialist.

6 thoughts on “So Called SEO Forgets To Optimise His Own Blog

  1. thanks for the heads up on linksinn. stealing,well, sucks!

    I will no longer pimp their site….

    pity,schmitty, I’m signing up for
    your feed in SPITE of it! Also the whats happening in the
    tech world sites intimidate me, and I like your posts.

  2. I decided to take the post down, I woke up the next day and thought that maybe it didn’t look to professional on my blog. They do allow you to edit the posts, but I haven’t been able to get a link in them to my clients articles. Hopefully the blog post will have got noticed, even though I have taken it down it still ranks 2nd on Google for Linkinn:

    http://www.google.co.uk/search?q=linkinn&sourceid=navclient-ff&ie=UTF-8&rlz=1B3GGGL_enGB221GB221

    It will disappear soon.

  3. I am not optimising my blog at all and I am paid for SEO. Why? Because I prefer how it is. My blog is not my business, so why to optimise it?

    People who visit it can find it useful and I don’t care about others. 🙂 Moreover I am focusing on incoming links primarily and the result is really visible… My blog is continuously getting better positions for many phrases in Google and Yahoo even I am not building links in order to improve rankings for such terms.

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