BT Now Offering SEO & PPC Services
I have just been checking out rankings and stuff this morning after a nice long Christmas break and I saw a Google ad for BT SearchSmart: PPC & SEO.
I checked it out and it is the real British Telecom offering SEO and PPC services, you can check the website out here.
BT are probably the biggest company ever to start selling SEO and PPC services.
Their SEO packages include most of the things you would expect to get with a basic SEO pack, with the option 1 for £74.99 per month + a £100 setup fee you get:
- Keyword selection
- Comprehensive website audit
- Recommendations document
- In depth telephone consultation
- Unlimited email access to online marketing specialists
- Google Site Map production and provision for upload
- Monthly SEO reports position reporting
- Best practice SEO documentation & guides
The only thing that’s missing is link building, however links are mentioned in their option 2 package which costs £349.99 per month + £100 setup:
- All the features of Option 1 plus:
- Unlimited 0800 phone-based support
- Link building via 3 bespoke articles (monthly)
- Directory submissions to up to 50 targeted directories
- Enhanced reporting
- Enhanced reporting of keywords & competitor link analysis
That doesn’t sound too bad, it could go either way I guess depending on the quality of the articles they are creating and the quality of the web directories and article directories they are submitting to. For a similar price we will include submissions to all of the best paid directories such as BOTW and Yahoo etc. If they are just submitting to the free ones then there is less chance of your links getting approved and sticking around.
Thoughts?
Posted in SEO News By David Eaves a UK search engine optimisation specialist.
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January 4th, 2010 11 Comments
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January 4th, 2010 at 4:32 pm
Hi,
Strange timing… Just published a blog about this too (wrote this morning, published now after reading yours) – http://www.aukseo.co.uk/bt-offering-seo-bt-searchsmart-any-good-2-901/
The main point is that it’s just BT reselling SEO by Latitude, found out by a duplicate content problem.
Guessing the service is for smaller companies?
January 4th, 2010 at 5:03 pm
It’s run by Latitude. I believe it used to be run by BMM before that
January 4th, 2010 at 8:53 pm
It is primarily focused on the UK search market, and aimed at marketers looking to outsource the management of SEO or PPC campaigns. Free Articles
January 5th, 2010 at 10:59 am
Thank as well for your article
January 19th, 2010 at 6:35 pm
Good post, but i think you would have to be daft to let BT optimize your site.
January 21st, 2010 at 5:12 pm
BT moving into even more IT markets now there is no money in ADSL or Landlines.
Just stumbled on your blog nice
January 25th, 2010 at 8:19 am
It’s good that BT provides such a great solution for SEO & PPC. but really I have heard about it for the first time.
February 4th, 2010 at 6:53 pm
Hey David,
It’s very interesting isn’t it. I can imagine it being a bit like a call centre with 20+ employee’s (article writers) managed by one team leader who tells them the directories to sign up too etc.
It looks very cheap though and it wouldn’t surprise me if they are successful in sales over the phone (they are nowhere for “Search Engine Marketing” their meta title although they do have only 11 page links…)
I’ll be watching with interest…
February 5th, 2010 at 2:29 pm
I wonder how succesful this will be?
February 8th, 2010 at 11:50 am
Hahaha! Anyone who pays BT for this needs their heads looking at! BT are one of the worst companies in the world for customer service and value. They are stuck in the 70s with regards to their ethos.
Overpriced rubbish.
March 6th, 2010 at 2:23 am
It looks very cheap though and it wouldn’t surprise me if they are successful in sales over the phone (they are nowhere for “Search Engine Marketing” their meta title although they do have only 11 page links…)
I’ll be watching with interest…