What is Off Page SEO?



Off page SEO or search engine optimisation is doing things off site to improve your sites search engine rankings. The only thing you can do off site to incraese your rankings is build up more links. More links will generally lead to better Google PageRank and better search engine rankings.


When you are trying to get more links you need to think about quality, not all links are created equal and links from low quality sites will have little or no impact on your rankings. The best types of links that you can get are from trusted sources such as universities, newspapers and even some of the top notch directories such as dmoz and Yahoo.


It is sometimes difficult to spot the good links; here are a few questions you should ask yourself when you are looking at sites or pages to get links from:

  • Is this site or page relevant to what I do?

  • Is this site linking out to any low quality off topic sites?

  • Is this site or page going to send the right sort of traffic?

  • Is this site or page ranking well in the search engines?

  • Does this site have a lot of links from other websites?

Another important factor is the way that the sites link to you, sites that use the rel=nofollow tag to link to you or sites that use a redirect to link to you will not help you, also the search engines look at the text that links to you, if you are trying to rank for the phrase blue widgets and you can get a site to link to you including that phrase in the text or alt tag of the link then that is going to help you to rank higher for that particular phrase.


Take these things into consideration, then check out our link building articles and you are on your way towards good off page SEO and good rankings in the search engines.




This SEO article was written in 2006 by David Eaves, a UK-based search engine optimisation specialist. You are free to publish it on your own website as long as you provide a link to this page.