How to Optimise for MSN/Live/Bing Search Engine
In order to get good rankings on MSN for competitive phrases you need a combination of on page and off page optimisation. Fortunately for new websites MSN doesn't favour older websites which means if you get it right a new website can out rank a website that has been around for years.
Tips for ranking well on MSN
- First off make sure that you are mentioning the search phrases you are targeting on each page in both the page title tag and the content of your site.
- Make sure that you use search phrase text links to interlink the pages of your website wherever possible i.e. if you have a page about recruitment create links to that page using the phrase recruitment in the text that links to it, if it is not possible and you have to use images to interlink your pages then use the search phrases that you are targeting in the alt tags of the images linking to any given page, this is just as good.
- Finally get links from other websites, doing one or two directory submissions is not a bad place to start, when you are submitting to directories use the main search phrases you are targeting in the link titles if possible - The more links you get to your site, the better the optimisation will work.
Using these tips you should start to see results on MSN within 3-4 weeks.
This search engine article was written in 2007 by David Eaves, a UK-based search engine optimisation specialist. You are free to publish it on your own website as long as you provide a link to this page.