Category Archives: Link Building News

Link Building News

Game of Thrones Infographic Makes its Way Around the Internet

A few weeks ago we were hired by international removals company 1st Move International to create and promote an infographic for them about the amazing TV show Game of Thrones. The company had already come up with all of the data which included calculations of exactly how much it cost to ship Daenerys Targaryen’s entire army to Westeros. All we had to do was make the information beautiful which is exactly what we did with help from our friends at Glow New Media in Liverpool.

The stunning infographic shows how much it would cost to ship the Dothraki horses, the weaponry, the royal council, the food, the Dothraki troops and the unsullied troops across the Narrow Sea from Essos to Westeros.

Check it out:

Game of Thrones Infographic

Once the infographic was ready we sent it over to the client along with some tips on how to post it such as making the blog post wider and making the URL nice, short and tidy.

We then got cracking on the promotion by first of all posting the infographic to the Game of Thrones section on Reddit, which is always a great place to start with marketing your piece. The redditors absolutely loved it and the post went viral racking up over 6000 up votes and 500 comments which you can check out by clicking here.

From there the piece started to make it’s way around the internet and got picked up by some very prestigious websites such as Mashable and Esquire Magazine.

Traffic:

To be honest the piece didn’t do as well as you might think as far as traffic goes. The thing is that when blogs and websites link to an infographic they generally post the piece themselves which means there isn’t any need for people to click that link, but that doesn’t really matter because most of the time the client is more interested in links than traffic. Anyway here are the hits the infographic got for the 1st week.

05/07/2017 – 147
06/07/2017 – 206
07/07/2017 – 153
08/07/2017 – 55
09/07/2017 – 27
10/07/2017 – 47
11/07/2017 – 33

Social:

As we do with all of the infographics we work on we posted the piece on as many social networking sites as we could think of including all of the well known ones such as Facebook and Twitter as well as lesser known ones like Imgur and 9gag. Check out the votes and mainly positive comments it received.

Facebook – 29 shares
Twitter – Unknown
Stumbleupon – 71 stumbles
Linkedin – 81 shares
Reddit – 6584 up votes and 547 comments
Imgur – 40 up votes and 20 comments
9gag – 12 points and 9 comments
Dashburst – 303 views

If I were to include the social shares from other sites that published the infographic then the numbers would be much higher.

Links:

Now for the juicy bit, here are what in my opinion are the 10 best editorial links that the infographic has received so far. I have included the Moz.com domain authority scores but bare in mind a higher score doesn’t always mean that it is a better link, sometimes there is a bit more to it than that.

Mashable – DA 95/100
LaVanguardia.com – DA 88/100
The Daily Dot – DA 82/100
Holy Kaw – DA 80/100
Bristol Post – DA 75/100
Esquire Magazine – DA 71/100
Shortlist – DA 65/100
Filmstarts.de – DA 64/100
Cool Infographics – DA 64/100
Winter is Coming – DA 59/100

Overall the infographic got well over 30 proper links. To view the full size infographic along with information about how they came up with the data and that – Click here

If you want us to design and promote an infographic for your business then get in touch.

Posted in Link Building News By David Eaves, a UK search engine optimisation specialist.

Sci Fi Infographic Goes Viral

I have just finished off promoting an infographic for Liverpool based Glow New Media about sci fi movies and TV shows that predicted the future and it has done incredibly well, it is probably the most successful infographic we have promoted so far. Now technically the infographic is not that good, there is not that much information and a lot more could have been done but it looked good and featured a lot of good movies that people like. Please take into consideration that this is only Glow’s 2nd attempt at an infographic:

Sci Fi Infographic

What do you think? Not bad aye? Check out the results it got.

Traffic:

Since I started promotion the infographic has brought a steady flow of extra visitors to the Glow website, here is the number of unique visitors it has received each day since it went online.

25/06/2013 – 149
26/06/2013 – 550
27/06/2013 – 269
28/06/2013 – 372
29/06/2013 – 273
30/06/2013 – 129
01/07/2013 – 311
02/07/2013 – 563
03/07/2013 – 271

Not a massive amount, but I am confident that it will go on pulling in more traffic for some time.

Social:

When I 1st posted a link to it on Reddit some nerd came and wrote a massive paragraph about why it sucked and I didn’t think it was going to do well but it went on to do very well on a lot of social sites.

Reddit – 8 up votes
Stumbleupon – 4 likes
Facebook – 110 shares and 124 likes
Twitter – 66 tweets
Google + – 23 +1s
Visual.ly – 8 likes and 2 comments

All natural people. Facebook has sent the most traffic so far, just over 500 visits.

Links:

Now here is where the infographic really excelled and we all know it’s links that count.

All together I have been able to find 46 decent blogs that have linked through to the Glow New Media site so far thanks to the infographic and I am not including scrapers or anything like that. Here are 10 of the best ranked by the homepage PageRank score of the linking site.

Guy Kawasaki’s Blog – PageRank 7
Buzzfeed – PageRank 7
French Gizmodo – PageRank 6
TrendHunter – PageRank 6
SciFiNow – PageRank 5
TECHi – PageRank 5
BitRebels – PageRank 5
Zimo – PageRank 5
Xataka – PageRank 5
French Vanity Fair – PageRank 0

If you are interested and you want the full list of blogs then send me an email and I will send it to you.

The infographic also got published on the Blockbuster Blog but unfortunately the link is a nofollow – I will have to try and get them to change that.

The original infographic with embed code can be found here.

Posted in Link Building News By David Eaves a UK search engine optimisation specialist.

Top 10 Infographic Sites That Don’t Charge

Over the last 10 months or so I have really got into doing infographics for our clients. At the moment they are really popular and generally getting way more links then regular linkbaits.

By practicing I have got pretty good at marketing infographics for our clients and am normally getting very good results.

Submitting to infographic sites is a great way to kick start your infographic marketing campaign and there are plenty of them out there. The thing is that when I have been going through infographic site lists around the web I have had problems. The problems with the infographic sites on the lists are, either a/ the infographic site has been abandoned and not updated in months, or b/ the infographic site is very popular and so overwhelmed with submissions that it could take weeks or even months for your submission to be approved or finally c/ the owner of the infographic site wants cash (and sometimes a ridiculous amount) to review your submission.

Through hard work testing I have figured out which the best free to submit to infographic sites are that will actually approve your submission in a timely manner. Here are the top 10:

1/ visual.ly

Visual.ly is without a doubt the king of infographic sites with a whopping PageRank score of 7/10 and more traffic then any other infographic site. All you have to do is sign up, click on the submit page and then follow instructions. Your infographic will be published straight away with a link or two to your site.

2/ Design You Trust

This design blog and community is an excellent place to submit your infographic with a PageRank score of 6/10 and high levels of traffic. All you have to do is register for the site, login and then create a blog post including your infographic and a link to your site – the post will appear right away.

3/ Visual Loop

This infographic blog powered by Tumblr has a high PR score and publishes new infographics all of the time. The site is operated by a guy called Tiago and he has published every infographic I have ever sent him and got back to me with an email to let me know each time. All you have to do is send him an email to submit.

4/ Business 2 Community

Now this PageRank 5 business community blog isn’t strictly an infographic site but it does accept and publish lots of them as you can see here. Before you are able to submit you have to apply to be come a contributor, but it doesn’t take long, I was accepted within a day or two. You do need to write a 300+ word description to go with your infographic if you want it to be accepted.

5/ Infographic Directory

My own infographic blog that was hosted on a WordPress.com domain until recently. Because the site got quite popular and received almost a quarter of a million visitors in the 1st few months I decided to take it a bit more seriously and purchased Infographic-Directory.com. I try to approve a good few submissions each month.

6/ Love Infographics

This infographics community site is another one that you should submit to with a good PageRank score and traffic. All you have to do is register, sign in and then fill in the form including a link to your site to submit. Your infographic will appear on the homepage right away.

7/ The Infographics

This infographic blog is owned by a friend of mine called Tom from Sensible Internet and it has a high PageRank score of 4/10. All you have to do is fill in the short form on the submit page and Tom will aim to process your submission within a few days.

8/ Video Infographic

This one is run by infographic designer Brian from Nowsourcing and has a PageRank score of 3/10. All you have to do is click on the submit infographic button and fill in the form. Brian is quite choosy and only approves really decent infographics.

9/ Cool Daily Infographics

Another PageRank 3 infographic blog that publishes lots of infographics in a wide range of categories. Click on the submit page and fill in the form to complete your submission. Cool Daily Infographics has featured quite a lot of our work.

10/ Infographic File

This infographic site only has a PageRank score of 2/10 but it is very new so it may well go up in the future. To submit your work register, create a profile and then click on “upload an infographic+”. My submissions have all been approved very quickly.

I hope you find this post useful. Best of luck promoting your infographic.

Posted in Link Building News By David Eaves a UK search engine optimisation specialist.

Zemanta Is The Best Thing Since Sliced Bread

Zemanta LogoAbout two weeks ago I got a trackback or something and found this site called the WAHH Marketer’s Blog linking to me, I checked out the page and the reason it had linked to me was because of Zemanta, a content enhancement tool for bloggers.

Here is what the Zemanta website says about their product:

“Simple point & click enrichment of your blog posts (and emails). In real-time, while you type. We suggest tags, links, photos, and related articles. You save time and aspirin.

5M+ pictures, 5M+ articles. 10M+ possibilities.”

So the reason I got a free dofollow link on a relevant page is because my Altavista.com article was picked up by the Zemanta system and recognised as a relevant page.

How awesome is that, I haven’t paid Zemanta any money or even registered with them and they are hooking me up with free dofollow backlinks on good quality relevant blogs.

Here are a couple more links from Zemanta that I have found on Google:

So to the guys at Zemanta thanks very much for making an awesome product, I bet it is great for bloggers who use it as well, the ones that linked me just got a decent link out of it didn’t they? I reckon other bloggers will as well.

Update: I have just found out that the 3rd blog post I linked to was actually copied from Mashable, I probably should have checked before I linked to it, I remember thinking it was a decent post because it mentioned 4 of the celebrities who I follow and I don’t follow many. I have just placed a nofollow link to that post. I’m not complaining or anything it’s still a free link, but I won’t link out properly to copied content.

Posted in Link Building News By David Eaves, a UK search engine optimisation specialist.

Why I Still Use Altavista Search Engine

Altavista is my favourite tool for checking links and here’s why:

1. It shows more results then any other link checking tool (not including Google webmaster tools, but you can’t check competitors with that) – You can see a maximum of 1,000 separate domains linking to a URL or domain.

2. It only ever shows 2 results from one domain so the results you get don’t get swamped with a couple of site wide links.

3. If your IP address is based in the UK the results show the links with the most juice on Yahoo UK at the top so you can find out which links are helping you most on Yahoo. From the testing that I have done I have seen that generally Yahoo rates the same UK sites Google does – the links that rank high on Altavista’s link command will be from sites with good PageRank.

So there you have it, if you like checking on who’s linking to your site or blog go to Altavista.com and give it a shot.

You can check how many links a page has by searching for link: and then the page URL and you can check how many links a domain has by typing in linkdomain: and then the domain you want to check without the www. Just like on Yahoo site explorer but better.

Posted in Link Building News By David Eaves a UK search engine optimisation specialist.

The Best $20 I Have Ever Spent on Link Building

I recently started working on a new design agency site called Kosh Creative, it’s ran by a guy called Ben Smith, he is doing some design work for me in exchange for help with SEO.

I’ve been doing the usual link building stuff, getting it listed in directories, giving it a bookmark here and there and because it is a nice looking site getting it featured in CSS galleries.

When I was searching for CSS galleries to submit to I came accross this site called The CSS Gallery List offering me a deal where for $20 they will submit you to 87 CSS directories. Now I never buy directory submission services from anywhere, I always do them myself by hand, mainly because they always submit you to crappy linkfarms, but this site was offering me submissions to quality well designed sites with good PageRank and unique features so I gave it a shot.

I have got to say that I am absolutely amazed at the results, less then 24 hours after I purchased the service CSS gallery listings were showing up on Google, many of them with labelled dofollow image links going directly to the Kosh Creative website. Plus because I submitted the website title as as Kosh Creative Design Agency instead of Kosh Creative many of the links had good anchor text.

The best part about this though is the traffic, before I bought the pack the Kosh site was only getting a few visitors, about 10-25 a day. I bought the package on Tuesday the 26th of May and immediately it started getting more visits, here are the site’s visitor traffic levels for the last 7 days according to Google analytics:

25/05 – 22
26/05 – 53
27/05 – 59
28/05 – 58
29/05 – 597
30/05 – 401
31/05 – 292

As you can see on Friday the traffic just exploded, this is because it got featured on CSS Mania and a couple of other biggish ones. Here are the 10 CSS galleries that have sent the most traffic to Kosh so far:

So let me break this down for you for $20 I got the Kosh Creative website about 30-40 links on separate high PageRank sites, most of the links pass juice, many of them even have good anchor text and to top it off the links have sent a shit load of targeted traffic (because the site is in the design industry), the traffic has already gained the site about 6-7 delicious bookmarks over the weekend and I am sure it will lead to Ben getting work.

I know some of you might say well linkbaiting can be even cheaper and it can, but most of the time it is hard god dam work, this isn’t, it took me like 30 seconds to fill in that form and look what I got out of it.

It probably won’t be anywhere near as successful if you have a plain looking site like this one because it won’t get accepted in most of them, but if you have a good looking site that you are trying to promote it is a great way to spend $20 on link building.

Get yourself over to The CSS Gallery List and give it a whirl, you will not be sorry.

Posted in Link Building News By David Eaves a UK search engine optimisation specialist.

Two Amazing Links I Almost Had

I have been teased really badly twice recently on Yahoo site explorer. The 1st time was about a month or so ago now:

I typed in linkdomain:seoco.co.uk and up came this URL: http://www.w3.org/Mobile/planet. I got really excited and actually did a little jig thinking that I had been linked to by the W3. But I had not been linked to by them, this guy called Andrew Grill had linked and his feed is displayed on that page. The link from W3 was temporary and pretty worthless.

Today again I was teased whilst checking the links to this site. The URL I saw come up was from Harvard no less: http://cyber.law.harvard.edu/planet/idtechtools/, the stuff link building dreams are made of. I really got my hopes up only to once again find that it was a temporary link. This time it was because a guy called Ethan Zuckerman had linked to me.

So there you have it, don’t get excited about the links you see in site explorer until you are sure that they are permanent. The links from Andrew and Ethan are also amazing of course.

On a much happier link building note: a mainstream media site did link to the article on the mainstream media linking out.

Posted in Link Building News By David Eaves a UK search engine optimisation specialist.

How Good Is The Mainstream Media At Linking Out?

The mainstream media has come under fire many times in the past for failing to link out to sources from their stories. However the problem isn’t with the entire industry and it’s wrong to make generalisations when a good number of online news websites are very good at crediting sources with the appropriate link.

Traffic

Some websites have adopted a half hearted approach of linking to lots of websites, but only from blog posts – the main articles in the site only contain internal links.

We believe that linking to useful websites doesn’t “leak” traffic – quite the opposite in fact. Offering useful links actually makes visitors more likely to return to see what other interesting websites they might find in the future, a model that sites such as Digg and Fark are built around.

Of course as a blogger it’s sometimes hard to appreciate the fact that mainstream media websites are, with the exception of the BBC, business entities with shareholders and an obligation to maximise profits. It’s understandable that they are reluctant to send valuable page views elsewhere. We spent some time researching the issue to see if there was a correlation between the frequency a site links out and the number of links it gets in return.

The results below might just surprise you.

Links out Links
Newspaper Main stories Blog posts Domain Strength Incoming Outgoing
The BBC Links out Links out 99% 29,629,082 1,730,000
CNN Doesn't link out Links out 99% 18,415,777 970,000
The New York Times Links out Links out 88% 25,667,372 1,940,000
Washington Post Doesn't link out Links out 97% 15,114,877 1,600,000
Wall Street Journal Doesn't link out Links out 87% 14,421,388 722,000
Reuters Doesn't link out Links out 98% 11,986,781 729,000
USA Today Doesn't link out Links out 99% 11,867,676 1,080,000
The Guardian Doesn't link out Links out 97% 9,968,336 1,360,000
CBS News Doesn't link out Links out 92% 7,862,887 254,000
LA Times Doesn't link out Links out 97% 7,038,634 474,000
Fox News Doesn't link out Links out 92% 5,980,262 275,000
The Times Doesn't link out Links out 83% 5,434,310 357,000
Time Doesn't link out Links out 88% 4,121,583 144,000
Telegraph Doesn't link out Links out 93% 3,995,969 330,000
The Independent Doesn't link out Links out 97% 3,709,030 1,460,000
FT.com Doesn't link out Links out 96% 3,667,889 169,000
Daily Mail Doesn't link out Links out 83% 3,233,951 12,600
Forbes Doesn't link out Links out 92% 3,087,518 226,000
Business Week Doesn't link out Links out 90% 2,452,153 211,000
The Sun Doesn't link out Doesn't link out 88% 1,001,791 16,800
The Mirror Links out Links out 78% 552,930 196,000
Metro Links out Links out 74% 408,462 60,700
The Daily Express Doesn't link out Doesn't link out 60% 183,570 14,500
The News Of The World Doesn't link out Doesn't link out 60% 164,586 3,960
The Daily Star Doesn't link out Doesn't link out 58% 94,804 878
The Sunday Mail Doesn't link out Doesn't link out 48% 31,356 337

By entering all the incoming and outgoing link values from the table above into an Excel spreadsheet we used the Pearson product-moment correlation coefficient to determine whether there was in fact a correlation between the number of times a website links out and the number of links it gets back in return.

Correlation

The resulting figure of 0.842733801 shows that in general there is a strong relationship between news websites linking out and getting links in return.

Comments from the media

In order to make sure this article was as balanced as possible we contacted a number of mainstream newspapers to ask what their linking policy was. The responses are below.

It appears that a number of newspapers have a policy of linking out, but in practice this doesn’t always happen for many reasons.

Tom Happold, Network editor Guardian Unlimited

“It has always been our policy to point our readers to whatever we think is of interest on the web.”

James Montgomery Editor, FT.com

“What I can say, regarding attribution by the FT to non-FT sources, is that one needs a clear distinction between “attribution” and “sourcing”, journalistically speaking. Citing a non-FT source would not, generally speaking, meet the FT’s required standards of verification. (Just because something is reported by the New York Times, say, doesn’t make it true, however much we implicitly believe what we read in that newspaper – we have to check for ourselves.)

Obviously, we are more inclined to believe some sources (Reuters) than others (chat rooms). Many blogs might be regarded as inherently unreliable because they don’t reveal their sources or uphold traditional journalistic/MSM standards of reporting (eg, double sourcing, on the record or whatever). But there is nothing intrinsically untrustworthy about blogs as a genre.

So when it comes to linking out on FT.com, a link does not constitute sourcing for us. But as a general rule, if we do acknowledge some third party content, then best practice would be to carry a link to it.

For example, if we write: “Yesterday’s statement by the prime minister appeared to represent a climbdown from an interview to the BBC last week in which he pledged….”, then we would link “interview” to the BBC article. That’s a service to the reader, who may want to follow the link to learn more; and a confirmation that we have accurately reported the earlier quote.

Do we also live up to this best practice? No, because of some technology issues to do with persistent hyperlinks in text in our CMS, and newsroom training. But we are improving.

Last, and this is probably what you really want to know, when do we acknowledge third-party content? This is tricky – lots of facts/information/articles written in the FT, or any other publication for that matter, existed earlier somewhere else. But so what? That doesn’t mean we have to credit every snippet of information to another publisher. We do “hat tip” our competition, in print or online, for a genuine clean scoop; and best practice would therefore require a link.”

Drew Broomhall – Search Editor, Times Online

“Times Online has a policy of linking out to third party sites where editorially appropriate, such as products, organisations, reports etc mentioned in articles. Some sections do more than others, it depends on the section’s editor. Our outbound link count might even have been higher before the relaunch, a lot of links were lost due to html being stripped out of inline links when they migrated to a new CMS.”

Credits: Mark Woodbury, Trifecta Tool Set, Yahoo Site Explorer and Live Search.

Posted in Link Building News By David Eaves a UK search engine optimisation specialist.

Funny Link Request

I have just started to put in place a directory of UK web designers and yesterday I got my 1st request for a listing:

“Hi there,

Please can you put my design company into your Directory for Yorkshire. We are a newly established business but have a successful record so far! Our website is being built at the moment (funny how you can design everyone else’s website and never find time for your own!).

Our address:

Unit 4 Amber Business Centre, Rawmarsh road, Rotherham, S60 1RU.

Kind Regards,

Candice Link

Managing Director

JEWEL Cre@tive Ltd”

Her last name is link, how awesome is that for link requests? I was so impressed with her last name, I told her she could have a listing immediately, even though I have not properly launched the dir yet.

Candice’s website, Jewel Creative will be online soon.

Posted in Link Building News By David Eaves a UK search engine optimisation specialist.

How Much For a Link?

A month or so ago, one of the sites that I am working on got mentioned in this big fashion magazine. The magazine had wrote an entire article about the client.

I am not going to say which magazine it was, but if they had linked to the client, it would have been an awesome link. There was however no link to the client. The really annoying part is: they had actually placed the client URL in the article, but without linking it through.

I conferred with the client and we came up with a plan to get the hyperlink: this involved us doing our best to get the person who wrote the article on the telephone.

After a couple of days, we did and she said that she may be able to help us out.

To our surprise she sent us the following offering:

  • £833 per month

And there was a 3 month minimum contract, that is £2,499 (about $5k) to hyperlink a URL that is already on a page for 3 months.

Needless to say, we did not take them up on their offer – We just thought that asking nicely would be enough.

Posted in Link Building News By David Eaves a UK search engine optimisation specialist.