Google Have Updated The Webmaster Guidelines

Just been reading the Search Engine Roundtable blog and Google have updated the Webmaster Guidelines, the guidelines are pretty much the same as they were before but they now explain in detail what the different methods are, here are the parts that I found interesting and useful:

Google explains hidden text and hidden links

Google explains cloaking

Google explains doorway pages

I have always known that they are against these things, but I haven’t always known what they meant by them, in particular doorway pages, I have never really understood what exactly doorway pages are. There are certain instances where I see pages that are stuffed with keywords and links that re-direct and I just know they are doorways, but there are other instances where I have not been too sure, now I clearly understand what they mean by doorway pages. Basically you need to make sure that each page of a site offers useful information, it also says that HTML Sitemaps are O.K. but to set them up in a way that is easy for people to find exactly what they are looking for.

For more information check out the post at original post at Search Engine Roundtable – Google Webmaster Guidelines Updated

Posted in Search Engine News By David Eaves a UK search engine optimisation specialist.

June 7th, 2007 Comments Off

Yahoo! Update

Pleased to report that Yahoo! has just done a major update of it’s search results and a lot of the link building that I have done over the last few months has paid off. It is almost like Christmas, the last time I saw a big update like this was at the beginning of last December. One of my clients Digital Deals UK, has just made it onto the 1st page for the phrase cheap MP4 players (up from page 3), check it out:

Yahoo! Search result For Cheap MP4 Players

On the UK only search they are not a million miles off for MP4 players. This is just one of many examples. If you have a play around I’m sure you will see a lot of changes.

Posted in Search Engine News By David Eaves a UK search engine optimisation specialist.

May 23rd, 2007 3 comments