Comments on: Ashton Kutcher Just Tweeted My Client’s Story

By: David Eaves

David Eaves — Thu, 02 Jul 2009 18:36:51 +0000

It’s the authority ones that count the most like from NYTimes.com, BBC or Boing Boing. When I say count I mean links from those domains will pass more trust, authority etc.

What you have said doesn’t make any sense, high authority sites will have high authority linking pages.

In my experience any kind of straight editorial link from a high authority site like the BBC or something will help a lot with Google SEO, regardless of how popular or linked to the linking page is.

Obviously links from popular, well linked to pages are better because they send more traffic and pass more pagerank. But I can assure you that the domain or site that is linking to you is important, powerful sites make powerful pages.

By: Jeepster

Jeepster — Thu, 02 Jul 2009 18:08:17 +0000

Thanks for the explanation Dave. Follow-up question:
…it’s mainly about the PageRank and authority of the linking sites
I thought it was chiefly about the linking pages, with site authority being a distant, secondary factor?

By: David Eaves

David Eaves — Thu, 02 Jul 2009 15:45:23 +0000

Hi Jeepster, all popular blogs and stuff have lots of links from unrelated sites and its perfectly natural, I think what they are trying to say is make sure you have some good relevant industry specific ones as well, like if you have a web design site, getting a link from the UKWDA would be a very good thing to do.

I think the main reason why people say it is because you will get targeted traffic that can convert from the links which really has little to do with SEO and everything to do with marketing your company.

In terms of the Google algorithm, I think that generally relevance has little to do with how much juice, trust etc. is passed through links, it’s mainly about the PageRank and authority of the linking sites and the anchor text they choose to link you with.

By: Jeepster

Jeepster — Thu, 02 Jul 2009 15:14:25 +0000

As an SEO virgin I don’t understand why:
1) During linkbuilding you’re told to get links from related sites. Yet
2) Linkbaiting will attract the majority of its links from UNrelated sites. But that’s OK. Why exactly?

By: The Weekly Insider 6-1-09 to 6-12-09 | rapid-DEV.net

The Weekly Insider 6-1-09 to 6-12-09 | rapid-DEV.net — Mon, 15 Jun 2009 05:40:08 +0000

[...] Ashton Kutcher Just Tweeted My Client’s Story [...]

By: search-engine-optimise.com.au

search-engine-optimise.com.au — Thu, 11 Jun 2009 08:16:46 +0000

I still cant understand why so many people would find any interest in this image..

By: David Eaves

David Eaves — Tue, 09 Jun 2009 21:51:42 +0000

Hi Simon, it’s about building up authority, it doesn’t matter if the links aren’t going to the homepage or using the right anchor text. Once a site has a few successful link baits on it the Google authority score is increased and it is allowed to rank higher on more competitive phrases.

I am going to do a post soon about one of my clients Premier Holidays, thanks to a very successful link bait campaign they are now able to compete on Google with major brands and old authorities. You should check it out.

By: Simon

Simon — Tue, 09 Jun 2009 21:35:21 +0000

@David Eaves
Yeah, because all the links they’re going to get from this story are going to use the anchor text “air conditioners” or even be from related sites?

In my opinion, ultimately & most likely, this will probably end up costing your client money (not a lot, but still) through bandwidth and hosting costs.

That’s the problem with a lot of traffic that comes from social networks… high bounce rates & low conversions. Sure, you may get a couple links out of it, but most likely they won’t use the anchor text you want or even be from relevant sources that search engines will value.

By: Celebrity News

Celebrity News — Tue, 09 Jun 2009 20:16:29 +0000

movie star
…

[...] Ashton Kutcher is a big time movie star, he was in that movie Dude, Where’s My Car and he is married to Demi Moore. He is one of the most popular Twitter users with over 2 million followers. Getting some of my work linked to by him is … [...]…

By: Walter

Walter — Tue, 09 Jun 2009 16:57:05 +0000

The real question is, quality or quantity? If you want people to check out your content on the internet do you create and publish it to your own creative standards and allow it to spread on its own merit or do you edit and censor your content and try to conform it to a specific power users interest.