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Is Linkbaiting Overrated?

I have been experimenting with linkbaiting for my clients for that 8 months or so now and so far the ROI has been fairly poor. Some of the linkbaits that I have done gained links from many of the top blogs on the net and still I have seen no marked improvements in rankings on any of the websites. Here are 3 of the most successful baits:

1. Messy Desks Failing the Tidy Test

I sorted out this article for Calibre Office Furniture around about 6 months ago now, it has had tons of trackbacks and it is still getting links now. As far as I can tell this linkbait has had no over all impact on Calibre’s search engine rankings.

2. How Much Social Media Traffic

I did this article about 2 months or so ago now and it has received quite a few decent links. Over all I have seen no general improvements in rankings.

3. Unfinished or Abandoned Structures in Florida

I sorted out this article for Direct Villas Florida about 3 weeks or so ago now and as far as linkbait goes it doesn’t get much more successful then this. The article has had 82,000 page views and it has been linked to by some amazing blogs. The article itself ranks reasonably well on Google but overall there have been no signs of improvement.

For blogs trying to get page views I absolutely and 100% recommend linkbaiting but for e-commerce websites even IF you get it right it could be a bad investment and there could be more effective link building strategies out there.

Posted in Link Building By David Eaves

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April 10th, 2008 9 Comments

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9 Responses to “Is Linkbaiting Overrated?”







  6. seo pixy 1802
    April 11th, 2008 at 11:24 am

    I’ve noticed the same thing with some of my articles too. No matter how many linkbaits they had, the ranking was almost the same..quite disappointing!


  7. Robert Mandrake 2208
    April 13th, 2008 at 7:23 pm

    Linkbaiting is not only hard and getting me poor results… but, I just don’t know how anyone can really do it efficiently… it takes so much time, and you really don’t see results that are worth your effort.

    Mandrake


  8. Building Link Targeted Content That Works: Step 1 of 3 - Researching for Inspiration & Brainstorming for Ideas | Wiep.net 2596
    April 16th, 2008 at 2:06 pm

    […] that attracts links like a magnet. Some, however, ask themselves if link baiting isn’t a bit overrated, I do believe that creating link targeted content really is worth it - and it sure as hell can be […]



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